Emirates Post Group releases an OOH campaign on Dubai’s billboards to announce their service point. The brand supports various activities and initiatives of the Universal Postal Union, including the IFS money transfer system that enables secure transfer of funds through the postal network, and pickup and drop off location services, which the campaign focuses on.

The joyful blue billboards contain information about their service, such as “Pick-up and drop-off packages at a location near you”. It also includes the logo, hotline and website. An illustration of a cardboard box and pinned locations highlight their services on the visuals. Their website allows them to schedule their pickups and track them, by creating an account or signing up with UAE Pass.

The new campaign launched in the first week of January, in hoarding billboards and digital screens on Dubai and Sharjah’s roads.

The Art & Science of OOH

Back To Top Arrow