Sea view properties from real estate project Il Monte Galala are being advertised across the city with a really catchy slogan: “Think Big, Think 10”. The OOH campaign, composed of gates, special set-ups and Large uni-poles, can be spotted on some of our main roads in Greater Cairo. Tatweer Misr, the developer, has skillfully combined simplicity and utilitarianism in their ads: with just a view of the sea in the background, the real estate project reveals the payment terms for 10 years installments. Witty way to get your dream home on the Red Sea J. A lot of information delivered in just one ad, with the minimum use of artwork or copy. We are certainly impressed!
