IKEA is back with another offer, this time promoting the Part Sale campaign that is displayed throughout Dubai city over the OOH advertising scene. The new campaign has been released after tempting the audiences with the New Lower Prices campaign in its most recent OOH campaign in December 2021. It's worth mentioning that this OOH campaign is a global one since it was spotted across Cairo's OOH landscape using the same visuals and spreading the same message of offering an alluring discount on selected products. IKEA's out-of-home campaign evokes warm and cozy vibes by displaying soft bed furniture in a tranquil bedroom, showing the premium quality of the world’s largest furniture retailer. IKEA announces the “Part Sale” inside a yellow-themed speech bubble illustration, alongside the statement that delivers the tempting offer 25% -70% Off Discount on a wide range of kitchen appliances, home accessories, and furniture. There is a straightforward call to action to shop at IKEA via in-store or online at IKEA.ae. This campaign was a new one, appearing in the first week of January in Hoarding billboards in Dubai.