Hamdan Bin Mohammed Heritage Center (HHC) organization, established a new OOH campaign hitting Dubai’s billboards with a new season of Fazza Championship for Falconry-Telwah, “La Maydan '' backing it’s last July 2021 OOH campaign.\r\nOver the years, The Fazza Falconry Championship-Telwah, has risen is sizen, popularity and significance.The sport of falconry dates back to 2,000 years ago, when it was utilized as a type of hunting by Bedouins throughout the Arabian Peninsula. It is now recognized as one of the UAE’S oldest and most prestigious heritage sports, and now HHC is inviting people to dig more deeply into “La Maydan”, which basically is a new season for Fazza’s championship. The campaign highlights that the new season will be extremely tough and difficult. Falconry has traditionally been connected with ancient Arabian values such as courage, honor, and nobility, as well as nature conservation, animal respect, and friendship among falconers. These are the principles that the organization’s sport promotes- it's also a celebration of HHC’s heritage that has been passed down through the years.\r\nThe ad copy features the date (every friday), the time which is 9pm and the location which will be live from “المرموم” and will be on both HHC’s radio “Al Oula Radio” and “Dubai سما”. All these are considered a call to action to encourage people to tune in to what HHC’s offers to them from heritage and more! The billboard was seen in the first week in January as a form of Uni-Pole.