Events organizer Pyramids International is back on the roads of Greater Cairo with a new outdoor campaign that announces the upcoming edition of Cairo Kids & Mother.

As in previous campaigns, the ads feature all the details of the event over red backgrounds, with the logos of sponsors and partners, and announce the 61st edition of the fashionwear event that is exclusively focused on mother and children needs.

Launched during the first week of January, the campaign can be seen on selected locations across the Greater Cairo, using billboards, T-Poles, lightboxes, and flags.

New edition of Cairo Kids & Mother-00
New edition of Cairo Kids & Mother-00

The Art & Science of OOH

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