At a special event at Expo 2020 Dubai site, his Highness Sheikh Mohammed Bin Rashid AlMaktoum, Vice President, Prime Minister, and Ruler of Dubai has announced the launch of the second season of the “World’s Coolest Winter” in collaboration w federal entities and local tourism departments, then it has hit the OOH scene across Dubai's roadways.
The visuals spotlight a diverse of the UAE’s tourism and recreational attractions, showing off the beauty of its natural landscapes, including Hatta Dubai, Sir Baniyas Island Abu Dhabi, Hatta Mountains, Masfout Ajman, Al Zorah Reserve Ajman, Mangrove Beach Umm Al Quwain, Old Umm Al Quwain, Telal Resort Al Ain Oasis Abu Dhabi, and other marvelous destinations.
Since the target audience of the campaign is domestic and family-oriented, the sole purpose of the OOH marketing campaign is to gather families into the beautiful nation, enjoying the seven Emirates’ archeological sites, historical landmarks, culture centers, and nature reserves.
This campaign was a massive one, as it was featured in the Fourth week of December on several OOH-type, including Mega Com, Lampposts, and Digital Screens in Dubai.
Industry: Hospitality & Tourism | Public Administration
Brand: The Emirates
OOH Size: Digital Screen | Lamppost | Mega Com
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | UAE | United Arab Emirates | His Highness Sheikh Bin Rashid Al Maktoum
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