Expo 2020 shows up one more time on Dubai’s billboards with a new OOH campaign announcing the “More than Food” Festival. The last campaign Expo 2020 launched was the “Have you seen David?” campaign and now they’re back with an equally interesting ad.
The World Expo which is currently hosted by Dubai and takes place from 1 October 2021 to 31 March 2022, promises an appetizing and savoury experience for all foodies out there through their “More than Food” Festival. MTFF is a series of events and activities that invite the Expo attendees to explore and taste the diverse variety and authenticity of European food and beverage products from 27 Member States of the EU.
Still, as the tagline clearly states the experience is “More than Food, Great Stories to Share”. According to their website, the festival is set to encourage foodies and everyone in the food business to discover the unique stories “behind each burst of flavour from farm to fork”. Authenticity, safety, and quality of the EU food and beverages are the three main factors the event aims at highlighting. The combination of the ad copy “Enjoy. It’s From Europe” and the EU Flag is definitely fetching and inviting. The sleek black billboards also show the official invitation “Discover the best of European flavours at the EU Caravan, More than Food Festival and the EU Member State Pavilions at Expo 2020”.
The campaign was launched during the first week of January across Dubai.
Industry: Events & Exhibitions
Brand: EUROPEAN UNION
OOH Size: Digital Screen | Hoarding | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Expo 2020 Dubai | Promotional Campaign | UAE | United Arab Emirates | Festival | EUROPEAN UNION
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