Egyptian e-payment platform Fawry has hit the billboards of Greater Cairo for the first time this year to promote their payment services and raise awareness about the 75,000 touch-points the company now offers across Egypt. Over colorful branded backgrounds, the e-payment services provider portrays images of the typical Egyptian utility bills, with ad copy that encourages viewers to use Fawry payment services in any of the many thousands of outlets available on varied channels. The campaign was launched during the first days of January and uses large and x-large uni-poles, gates, T-Poles, Mega signs, billboards, lightboxes, and flags on the highest trafficked roads of Greater Cairo.
