A new outdoor campaign from Egyptian developer Next Home announces the launch of new mixed-use compound Mountain Plaza in Mokatam. With artist Mohamed Nour as brand ambassador, the ads feature images that represent the varied facets of the new project. Ad copy informs viewers of price, payment conditions and location, along with the developer’s hotline and slogan. The campaign started at the beginning of the new year and has since spread evenly across certain districts of the city with large and x-large uni-poles, gates, double-decker poles, lightboxes, T-poles, mega signs, and flags.
