Private hospital Dar El Fouad has started 2018 with a new outdoor branding campaign on the roads of Greater Cairo. Over dark backgrounds filled with white ad copy and decorated with golden medals, the leading medical institution informs viewers of their certified quality, avant-garde treatments and collaboration with world-wide recognized clinics. The campaign was launched during the first week of January with large and x-large uni-poles, gates, and double-decker poles, with a strong presence in the axes of 6th of October City and some additional locations across Cairo.
