Sharjah Islamic Bank lands on Dubai’s OOH spots, after their prior campaign, which introduced their application to provide easier and faster banking. It is a publicly traded Islamic bank based in the United Arab Emirates' emirate of Sharjah. The bank was founded in 1976. The sleek black visuals include a man smiling from his heart while scrolling on his phone. The ad copy reads “Highest Cashback 10%” by “Sending CB to 6667”. For more information, they provided their website and their number. The billboards also reassure people that the bank is “licensed by the UAE Central Bank”. The other part of the ad shows the face of a titanium credit card provided by the bank. The campaign is a relatively new one which debuted during the third week of December.