The British Luxury brand, Harvey Nichols brings London's-market fashion to the OOH scene in Dubai, raising awareness to their branch in Mall of Emirates, where this branch offers an array of international beauty, fashion, home, and jewellery collections. Harvey Nichols’s most recent appearance was in October 2021. \r\nThe high-end fashion store, which spans over 12,000 sqm on three floors, is the second-largest Harvey Store after the UK branch, and offers a variety of men's and women's labels, as well as a tailored assortment of beauty items, to provide customers with the ideal style experience. \r\n\r\nThe visuals on display feature male and female models, each posing elegantly. While the woman is striking a provocative pose, displaying a gorgeous collection, the man is sitting with his legs crossed and wearing some cool shades from Harvey Nichols, both represent the brand elegantly.\r\nThis new campaign emerged in the third week of December on UniPole and Lampposts billboards in Dubai.