The British high-end fashion house, JIMMY CHOO has taken the spotlight on Dubai's OOH advertising scene by releasing the Fall 2021 campaign of eyewear collection, collaborating with the American model Hailey Bieber to create such a stunning campaign. Jimmy Choo is an upscale fashion house based in the United Kingdom that specializes in luxury shoes, handbags, accessories, and fragrances. Jimmy Choo, a Malaysian Chinese couture shoe designer, and Tamara Mellon, a British Vogue accessories editor, created J. Choo Limited in 1996. Hailey Bieber brilliantly encapsulates the DNA that is the core of the JIMMY CHOO brand, thanks to its innate confidence, sexy, alluring, daring, and glamoring style. The visuals feature Hailey Bieber wearing the ELENI sunglasses; a black square-frame sunglasses embellished with a crystal JC in the temple. On the other hand, the campaign spots the blonde model wearing a new season optical collection for the Autumn-Winter 2021. This campaign has shown up for the first time in the first week of December in a limited location on Unipole billboards in Dubai.
