Yateem Optician is back on Dubai’s OOH arena after their previous campaign with megastar Orlando Bloom and Boss sunglasses. Founded in 1910, it’s known as the top brand for products related to vision and eyewear. This time, the advertiser is promoting Tiffany & Co., the American luxury jewellery brand of timeless beauty. The brand is showing off their eyewear collection, with black, round sunglasses that appear modern and stylish. While Tiffany & Co. may be known for their engagement rings and delicate necklaces, the brand is coming strong with these billboards and “Tiffany T Eyewear” collection to show that is not just all they are about. The ad includes a chic model with a sleek bun, dressed in a chemise and blazer. Her attire proves how put-together and elegant she is, and this represents the consumers of the brand, thus encouraging them to purchase more. The new campaign struck Dubai’s audiences in the first week of December for the first time.
