Under the supervision of Sheikh Ahmed El Tayyeb, the current Grand Imam of Al-Azhar, the Bait Zakat, has climbed up Cairo's billboards with a new OOH advertising campaign to remind people to pay their zakat. Looking back to its latest campaign, it is found that the visuals and messages utilized in the new campaign are identical to the previous campaign which dates back to April 2021, which makes it a reposted campaign. The ad copy highlights the effectiveness of zakat on people and how it makes a difference in their lives. For example, your Zakat granted thousands of people scholarships and treated thousands of patients. On the other hand, the advertiser hosts different ways to donate your zakat either via their website “Baitzakat, ORG.EG” or Vodafone Cash “*9#”, adding their hotline for more inquiries and Bank account numbers for paying your Zakat and Sadaqa. To find out more on the Egyptian Zakat and Charity House’ campaign, checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
