TE mobile network WE is back on the billboards of Greater Cairo with a new outdoor campaign that promotes their recharge card Agda3 as well as their recently-launched roaming tariffs.

Over their new turquoise branded backgrounds, the new mobile network presents the recharge card along with codes to activate units, internet and extra credit, and can be seen on large and x-large uni-poles, gates, double-decker poles, lightboxes, T-poles, mega signs, and flags.

The new campaign was launched during the first week of January, and runs parallel to the few residual faces of their reveal launch campaign from last October 2017, as well as their new campaign in support of Egypt’s National Team.

WE promotes new recharge card Agda3-00WE promotes new recharge card Agda3-01
WE promotes new recharge card Agda3-00WE promotes new recharge card Agda3-01

The Art & Science of OOH

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