Following the Out-of-home advertising campaign that was released last November, where Raneen provided plenty of offers and cashback rewards during the white Friday offers, Raneen has shown up once again on Cairo’s billboards to wrap up the year with its annual festival, offering colossal discounts on an array of home appliances and electronics. Almost with the same striking red-themed background, Raneen has brought to the audience unmissable offers and discounts you must take advantage of, where you can pay for 3 items only from home appliances, and the fourth is for free, same goes for electronics, as you can purchase 3 products and get the fourth item as a giveaway or a freebie. As for the ad copy, it highlighted that the hot offers and discounts are valid from December 15, 2021, to January 15, 2022, also they are celebrating their 10th anniversary, showing off the sponsors of the huge sale festival, like ValU, Unionaire, Banque Misr, and more. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai, to learn more about Raneen’s campaigns.