ALSAADA climbs on the UAE’s hottest billboard arena with a new awareness and promotional campaign for the first time. The ALSAADA Tourist Card was launched to provide privileges and discounts to tourists visiting the Emirates for the Christmas holidays. Tourists will receive the discount card free of charge upon their arrival in Dubai. The introduction of the ALSAADA Tourist Card is in accordance with the UAE's and Dubai's goal of providing tourists with an unforgettable experience. The OOH campaign uses the main tagline “ENJOY WITH ALSAADA CARD OFFERS” while portraying a white bag with ALSAADA’s logo while a red discount price tag is seen hanging out of the bag with a “%” sign. There are also 4 grabbing balloons that are tied to the bag while a gift box is right beside the shopping bag. The design is likely to make a significant impression on the roads along with the encouragement of the audience to “DOWNLOAD ALSAADA” from either App Store or Google Play. The campaign is a relatively new one that was spotted on Dubai’s billboards for the first time during the fourth week of December and was distributed across limited OOH spots as uni-poles
