Cartier, the leading luxury brand for jewelry and watches, just proved that there is a reason for their notability once again, with a new awareness and branding campaign on the prime billboards of Dubai city. The French fashion Maison is currently mixing timeless elegance with the modern aesthetic to present the latest sophisticated timepieces. Cartier’s prior appearance on Dubai’s OOH marketing arena was earlier this month when the brand lit up the billboards with its stunning eyewear collection, however, the brand is currently back on billboards even stronger, spreading the Christmas spirit with an enthusiastic OOH design. Diversity is not just a trend anymore, but it’s a requisite for companies and Cartier is playing its part with these professional visuals portraying 3D transparent cubes, similar to the boxes which are used for packaging purchased items while showcasing two of the latest elegant timepieces. The DOOH campaign is a relatively new one that was spotted in Dubai during the second week of December and was distributed as digital screens.
