The latest OOH campaign from favorite chocolate brand Dairy Milk has landed on the roads of Greater Cairo to present their new alien characters, coming soon to eat all the tasty chocolate from the brand. Following the global release of a variety of TV commercials, the outdoor campaign borrows their images of the new characters that will represent the international candy maker for the next year. The ads showcase the range of chocolate bars along with ad copy that announces the upcoming arrival of the aliens. The campaign was launched at the beginning of the month with massive number of locations, as well as serials and combinations of large size OOH, including mostly uni-poles, double-decker poles, billboards, and lightboxes.
