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Lewis Hamilton Stars in IWC Schaffhausen’s New Big Pilot Watch Campaign Unveiled on UAE’s Billboards

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Lewis Hamilton Stars in IWC Schaffhausen’s New Big Pilot Watch Campaign Unveiled on UAE’s Billboards

Seven-time Formula one world champion Lewis Hamilton joins IWS Schaffhausen yet again with another buoyant campaign promoting their New Big Pilot watch collection. Following IWC Schaffhausen’s last OOH campaign, the luxury watch-making market leader expresses the uniqueness of the new Big Pilot watch through their brand ambassador Lewis Hamilton’s collaboration. Thus, further elaborating how the Big Pilot watch has tremendously evolved into a more twenty-first-century design throughout the years while continuing to be the ideal timepiece to anyone who has a clear-cut path to accomplishing their vision. Lewis Hamilton’s role in aiding the brand in the fulfillment of the collection’s potential is his own resemblance to the collection due to his constant and ceaseless progression in his field along with his utter perusal in obtaining equality for all and without exception speaking out on vital social issues.



The sophisticated display of the ad copy captures the elegance and maturity of the new Big Pilot collection owing to Lewis’s top-notch style. Coupled with the use of darker shades of brown and black, the ad copy reflects the reliability of the watch. The last elements to the billboard include a direct visual of the Big Pilot watch, in addition to the clear placement of the brand logo and campaign name on a white background which plainly exhibits the brand’s statement.

The new campaign was released during the second week of December in the form of digital screens all over Dubai streets.

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