Tik Tok’s OOH campaign landed on Cairo’s OOH scene after their old “2021 Make a Wish” campaign. TikTok is the most popular short-form mobile video platform. Their goal is to encourage creativity and joy, which they do with these billboards. They are back with superstar and actor Karim Mahmoud Abdelaziz, seen in the visuals with a huge smile and spreading positive vibes. In his usual humorous persona, the actor is gesturing with his finger to assure the ad copy. The ad copy states that, “You’re Missing Out on a Lot!” and “Download the Application”, working the fear of missing out angle in their audience. The colors from Tik Tok’s logo are utilized in the background of the billboards. It also features some TikTokers with the words “You’re missing on laughter, travelling, information, reviews, fashion and music.” Interested to uncover details about Tik Tok’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.