Hero Baby rises on Greater Cairo’s major out-of-home advertising arena promoting and raising awareness for infant milk powder; Nutrasense 3. Hero Baby’s prior appearance on Egypt’s billboards was back in 2017 when the brand was promoting infant milk “Nutradefense”. Global Swiss Food Manufacturer Hero has landed back on billboards even stronger promoting the new leading formula milk in their infant nutrition portfolio Hero Baby. The campaign uses ad copy that translates to “Grow Him and Protect Him As Much As You Love Him” as well as “Faster Learning, Stronger Immunity, and Ideal Growth”. The visuals portray a mother holding her toddler’s hands over light-colour backgrounds, demonstrating the powder container which emphasizes the unique combination of nutrients that promotes adequate growth and intellectual development at this early stage. The advert also highlights that the milk is suitable for both day and night consumption. To find out more on Hero Baby’s most recent campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations and more.
