Merit Royal Hotel climbs up on Dubai’s major OOH platform with a new awareness campaign grabbing the attention of the masses. Situated by one of the most beautiful coves in the Turkish Republic of Northern Cyprus, Zephyrus Cove, stretching toward the clear waters of the Eastern Mediterranean, Merit Royal Hotel is 10 kilometers from Girne’s city center and 45 kilometers from Ercan Airport, at the confluence of green and blue right beside the sea. The five-star Merit Royal Hotel consists of two blocks and features a heavenly beach that offers the loveliest memories of unforgettable holidays. The OOH visual uses the simple ad copy “MERIT ROYAL HOTEL NORTH CYPRUS” in a very bright and bold color that is bound to grab consumers’ attention and make a significant impression on the roads, especially because of the navy blue background used. The limited, first time, OOH campaign was spotted on Dubai’s prime outdoor advertising spots during the first week of December as uni-pole billboards.
