Real estate developers M Squared have continued to hit the billboards of Greater Cairo with their active outdoor advertising strategy to promote their residential project Trio, after the brand’s latest OOH campaign back in June 2020. The creative launching and awareness campaign use the ad copy “TRIO Welcomes You Home” as well as “Delivering Now”, bringing the sophisticated compound back on billboards with a simple, yet daring design template to portray the essence of the developers, which have continuously been bringing different conceptual and minimalistic designs. Some of the visuals highlight that the aesthetic apartments’ picture is actually a “Real Photo” which is bound to spike consumer interest. M Squared Developments gives the masses the vibes that they will revel in contemporary living with a one-of-a-kind boutique vision in New Cairo. To find out more on M Squared Development’s most recent campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations and more.
