Italian luxury fashion house based in Milan, Italy, Bottega Veneta has released a new dazzling OOH campaign for its new symphony of textures; Salon 02 Collection. Bottega Veneta's last appearance on UAE's major billboards was during October when the brand unveiled the Salon 02 Fall/Winter Collection on Dubai's OOH arena. The fashion brand is currently going bigger on billboards with electrifying extended visuals of more trendy pieces from the collection. The new Bottega Veneta collection shifts consumers out of their households, post-pandemic, and excites them with blaring lights illuminating a night in the city. The collection revolves around several high-octane looks with bright colors, ostrich feather suits, and textural suits and dresses, but this time, alongside animated furs in cartoon-like proportions. The campaign grabs audiences' attention with only one vivid and creative visual revealing the Berghain disco that was presented last April to a group of friends of the designer at the most famous nightclub in Berlin. The OOH visual shows a model wearing a bright colored abstract coat with a cohesive mixture of austere and extravagant ensembles, covered in bright and vibrant fur that stands out not only because of its striking color, but also because of the incredible volume. The limited OOH campaign was spotted on Dubai's prime roads during the first week of December and was distributed as uni-pole billboards.
