Roxy Cinemas pop up once again on Dubai's prime Out-Of-Home (OOH) arena with a new awareness campaign for the new film "HOUSE OF GUCCI". Roxy Cinema's last appearance on UAE's billboards was during August when the company offered audiences a chance to win a trip to Madrid by booking tickets online. The famed Dubai-based movie theatre is currently back on billboards even stronger, featuring Academy Award-Winner "Jeremy Irons". 

The OOH campaign also portrays the stars of the movie which include; Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, Al Pacino, and directed by Ridley Scott. The advert also uses ad copy "Book now at THEROXYCINEMAS.COM or via the Roxy App ''. The campaign also underlines the fact that the movie is "PG 15" and that "SILVER PLUS'' tickets are available for the following time slots; 18:30 PM, 20:30 PM, 21:45 PM, and 23:45 PM. One visual portrays the film's official poster while another visual portrays Lady Gaga, reaching for her sunglasses. 

The DOOH campaign is a relatively new one that was launched during the first week of December, and was widely distributed as digital screens. 

The Art & Science of OOH

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