Dubai Calendar reappears on Dubai's primary OOH scene announcing the date and venue for international DJ Martin Garrix's upcoming live concert. Dubai Calendar's last appearance on UAE's billboards was during November of this year when the brand was announcing the Dubai Ice Show featuring the G-DRIVE World Games 2021 and the Sleeping Beauty Ice Show. Dubai Calendar is currently back on billboards even stronger, with Martin Garrix's event at close arrival.
The OOH campaign includes a separate visual portraying Dubai Calendar's main logo while also highlighting that this campaign is part of the "Calendar of Events" organized and scheduled by Dubai Calendar. The main visual displays an aesthetic black and white photograph of the globally beloved electronic music producer. The campaign also uses ad copy which informs the masses that the event will take place at "Coca-Cola Arena" and that it will be a "live concert". The campaign also highlights in bright red that the concert will be on the 16th of December showing that the event's "Official Sponsor" is "FULL CIRCLE". The stage is finally set for one of the world's biggest dance music sensations who has returned to the city of Dubai for a spectacular showcase with an expected audience of 10,000 fans. The Dutch DJ Martin Garrix is bound to make people dance the night away with top EDM tunes.
The DOOH campaign is a relatively new one that was launched during the second week of December and was widely distributed as digital screens.
Brand: Dubai Calendar
Advertiser: Dubai Calendar
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Branding Campaign | Coca-Cola Arena | Dubai | Dubai Calendar | UAE | United Arab Emirates | Martin Garrix | Full Circle
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