Egypt's Minister of Trade and Industry declared on Cairo's billboards with an OOH advertising campaign that the 21st COMESA Heads of State and Government Summit will take place on November 23 in the New Administrative Capital.

The visual hosted the distinctive logo of COMESA, flaunted on an appealing backdrop. "Building Resilience via Strategic Digital Economic Integration" was the theme of the summit. The objective of this year's summit was to encourage the use of digital economy tools to facilitate business activity within the COMESA community, as well as to strengthen the 21 member states' resistance to the negative economic effects of the coronavirus epidemic.

Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.  

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