Frenchradio station NRJ continues their dynamic OOH strategy with a new campaign for Ramadan.
Since “The Cat” was revealed at the beginning of April, the international radio station has promoted their shows on the billboards of Greater Cairo, featuring musicians and radio presenters. Now, with the approaching occasion of Ramadan, NRJ has taken the opportunity to wish Ramadan Kareem through their new radio shows and series.
Actor Madged El Kedwany and comedian Ayman Wattar, along several others, appear on gates, double-decker poles and Large and X-Large uni-poles across The Greater Cairo. The ads portray the radio celebs over a white background, with a traditional and colorful Egyptian-patterned cloth covering one corner, and the name of the star and show below the message “Ramadan Kareem”.

NRJ launches new OOH campaign for Ramadan-00
NRJ launches new OOH campaign for Ramadan-00

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