Riccardo Muti & The Vienna Philharmonic Orchestra Have Graced Billboards and Enchanted The City of Arts and Culture

The worldwide renowned musical ensemble, the Vienna Philharmonic Orchestra, has graced Cairo’s cultural scene, with their upcoming performance on the 20th of November, in The City of Arts and Culture’s Concert Hall. The prestigious orchestra is led by the Italian conductor & musical icon, Riccardo Muti.
The orchestra is closely associated with the history and tradition of European classical music, so they’ve brought a lot of cultural sophistication to the Concert Hall in The City of Arts and Culture.
Said city is located in the New Administrative Capital and has proven to be the most illustrious cultural lodestone in the country and the region. Such a prestigious event marked the Orchestra’s first performance in Egypt since 1950.

The outdoor marketing campaign focused on stating the details of the prestigious event, without any need for fancy visuals. A solid black background played host to the golden text, which in turn provided audiences with all the required information. At the top of the ad space, the logos for both The Vienna Philharmonic Orchestra as well as The City of Arts and Culture were displayed, and at the bottom space, the logos of sponsoring organizations & partners were showcased, in addition to the event’s date and time.

Want to learn more information about this outdoor campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.