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Ikea Celebrates 30 Years and The UAE's 50 Years Promoting Up to 50% off as The National Day Offer on Billboards!

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Ikea Celebrates 30 Years and The UAE's 50 Years Promoting Up to 50% off as The National Day Offer on Billboards!

IKEA dazzles on Dubai's prime OOH platform with a new promotional and awareness campaign, announcing the UAE's National Day Offer. Ikea's previous appearance on Dubai's billboards involved celebrating "30 New Ikea Years" in September with 30% Cashback Vouchers. Ikea is currently back on billboards stronger than ever celebrating the Year of The Fiftieth on huge OOH platforms. The worldwide home furniture company has been known to offer consumers all around the world affordability, style, and comfort. Ikea has come a long way since their modest origins, but their mission has remained the same: to make everyday life present for as many people as possible. 

The OOH advert celebrates its 30th birthday as well as the UAE's 50 years National day by using ad copy; "We all celebrate together! IKEA 30 years & UAE 50 years National Day offer". The ad copy also highlights that IKEA will be providing a "25-50% off on selected items" and it encourages consumers to "shop in-store or online at IKEA.ae". This ad copy is used within the colors of the Emirati flag; white, black, green, and red to represent the Year of The Fiftieth. One visual portrays an elegant sofa and living room setting while representing Ikea's main logo along with Al-Futtaim's logo. Another main visual shows some of the items that will be included in the National Day Offer including; the STRANDMON Wing Chair that was sold in the previous year for Dhs 895 and is now only for Dhs 795. Ikea makes it clear that it is offering "New Lower Prices" for the celebration. The campaign also demonstrates the PADRAG Vase that is only for Dhs 5 while also showing an artificial plant which only costs Dhs 19 and a cozy sofa that is on sale for Dhs 995. 

The campaign is a fairly new one that was released during the fourth week of November and was massively distributed across Dubai city taking the form of Hoardings. 

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