Egyptian Ceramics & Sanitary brand Remas has just revealed the OOH teaser campaign that was launched at the beginning of November with the hashtag “احمد بيحب ريماس#”as only ad copy. As the Social Media buzz had anticipated, the brand has hired record-breaking football player Ahmed Hassan as their new brand ambassador, who happily declares his love for the brand’s over backgrounds that feature new tile designs and sanitary ware, along with ad copy in bright red typo. The ads have been replaced in time for the second half of November, and can be seen on uni-poles, double-decker poles, billboards, lightboxes, and flags across the Greater Cairo.
