Raha Moharrak, Emmanuelle Bonham, Nouf Al Anzi, Baraa El Sabbagh, and Walid Yari all adorn Adidas’ newest OOH campaign which has taken over the streets of Dubai. The brand last struck billboards with a global campaign that featured both Mohamed Salah & Lionel Messi. This time, Adidas stays true to its commitment to inspiring and uplifting outdoor marketing campaigns that star some of the biggest sports champions in the world, and with all the aforementioned stars, the campaign is in no shortage of inspiration. The visuals showcase each of the champions at the top of their game, with an ad copy that reflects their feats. In addition to that, all visuals use Adidas’ slogan of “Impossible is nothing”, further emphasizing the uplifting message at the heart of the brand’s persona.
This campaign is a new one that was released during the first week of November and was launched on Hoardings, and Digital Screens in Dubai City. 

The Art & Science of OOH

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