Egyptian developer EASTERN Constructions has upgraded again the outdoor campaign for their recently-launched project Genova in Sheikh Zayed City.

Keeping Egyptian international actor Maged El Masry as brand ambassador, the new upgrade evolves the messages and artwork and speed away from the minimalist style of previous campaigns. A wide variety of messages and family images evolve around the quotation “The best way to predict the future is to create it”, and the new ads include special die-cuts and LED lighting effects that have caught viewers’ attention day and night.

The campaign upgrade was launched at the beginning of November and uses Large and X-Large uni-poles, Megas, Double-decker poles, Billboards, Serials, and Lightboxes.

Creative upgrade for Genova’s OOH campaign-00Creative upgrade for Genova’s OOH campaign-01
Creative upgrade for Genova’s OOH campaign-00Creative upgrade for Genova’s OOH campaign-01

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