Decathlon has landed on Dubai’s outdoor marketing scene to announce that it’s now open in the Dubai Mall. The last time the brand was seen on the OOH arena was back in July. The brand has established itself as a household name in sportswear & equipment, and with the opening of its branch in Dubai Mall, Decathlon has added another location to its repertoire of stores around the UAE. The aforementioned brand already has stores in Abu Dhabi in The Galleria, in Dubai in Ibn Battuta Mall, and Mirdif City Center. The visuals showcase many athletes playing many different sports like running, soccer, boxing, tennis, basketball, and cycling. All these visuals and text are all hosted on a yellow background, which emanates joy and energy, suitable to the advertisement’s overall message and aesthetic. This campaign is a new one, appearing in the first week of November on Hoarding & Uni-Pole billboards in Dubai.
