Miu Miu has made its debut in Dubai’s OOH arena with an OOH advertising campaign to present two elegant and chic sunglasses. Miu Miu is a fully owned subsidiary of Prada and an Italian high fashion women's apparel and accessory brand, founded by Miuccia Prada and based in Paris, France.

Miu Miu depicts two ladies wearing sunglasses from different collections, appearing on pink and yellow backgrounds. This OOH campaign displays the Miu Miu Logo Sunglasses, which have an acetate flat oval frame characterized by large volumes that show a dazzling, unusual style. The imposing Miu Miu emblem is painted in a contrasting hue on the exceptionally aggressive temples. 

On the other hand, the visuals showcase the Miu Miu Mandere Eyewear; Large, square lenses encrusted with glistening micro-crystals distinguish the exquisite metal frame. The crisp tinting technique has been applied to the lenses of the two special versions. The delicately carved Miu Miu emblem is adorning the narrow temples. 

This campaign is a new one, appearing in the first week of November in a limited location on UniPole Billboards in Dubai.

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