Speed Medical makes a significant appearance on Greater Cairo's OOH arena for the first time, raising awareness of their advanced healthcare services. Egypt's Speed Medical Company (SPMD), is developing and operating diagnostic laboratories, clinics, and hospitals in the country, however, it is spiking Cairo's billboards with the redefined strategy of drive-thru testing. The ad copy highlights that Speed Medical is providing The First and Only Drive Thru testing laboratories. The healthcare company also uses its official motto YOUR HEALTH IS OUR MISSION. The ad copy also highlights that Speed Medical offers; Official Travel Certificates and Permits, PCR Tests, and Efficient and Precise Results that customers receive in less than 6 hours. The campaign also informs the audience that Speed Medical has branches in all regions of Egypt. The OOH visual portrays a man sitting in his car, getting tested at one of Speed Medical's drive thru labs. The advert also uses a hashtag that translates to #Continuing_With_The_Champions, while providing the official hotline 19358. To uncover more on Speed Medical's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
