Abdul Samad Al Qurashi, the worldwide renowned brand for fragrances & cosmetics, has risen on the billboards of Dubai once more after its last appearance with an OOH campaign, promoting major discounts, and the all-new ICE MUSK collection. The billboards offer a bold discount of 50% off all products and not just a select number of them. The outdoor ad flaunts the brand’s logo, on a light cyan-colored background, that further emphasizes the text and the message of the ad. Abdul Samad Al Qurashi is a veteran brand in the fields of Oud and perfume, with a history that dates back to 1852, and a heritage of over 150 years. The founder, Sheikh Al Qurashi was renowned for his love of science, culture, and knowledge as much as his love and attachment to perfume. His legendary legacy is still living nowadays in Abdul Samad Al Qurashi company with thousands of products, hundreds of distribution points, and retail stores all over the world. This limited campaign is a new one, appearing in the first week of November on Uni-Pole billboards in Sharjah.