ICEC (International Conferences & Exhibitions Company) launches OOH campaign to advertise the second round of Home Design Show. With the aim of offering a peek at the latest home design concepts and solutions, the event will host workshops and presentations, as well as an exhibition floor for brands to showcase their products and gain exposure. The ads inform viewers of the dates and location of the show, and include the logos of the major sponsors of the event. Launched at the beginning of November, the campaign can be seen on uni-poles, mega-signs, billboards, and lightboxes on selected locations across the Greater Cairo.
