Dior has returned after their last OOH campaign which starred Johnny Depp, to brighten up Dubai’s digital out-of-home marketing arena with its latest campaign, featuring the star, model, and actress; Cara Delevingne.
The brand reiterates its last campaign with the star, which focused on the Gem Collection of wristwatches and jewelry for ladies. This time the famous model is shown wearing sleek silver & dark-colored variations on the spectacular product line. The design signature of the collection is stacked, offset links of varying lengths featuring on claspless watches, bracelets, rings, and earrings. Some links are swapped with ones adorned with brilliant diamonds while others are set with vibrant gemstones and minerals. It’s also noticeable that the watches have octagonal faces, adding up to a classy and unique look.

Cara Delevingne is shown posing with different & daring poses, emphasizing the watches, and flaunting her elegance which matches the sophisticated aesthetic of the product and the entire ad campaign.

This limited campaign is a new one that soared in the first week of November on Digital Screens in Dubai.

Campaign Credits

Industry: Jewelry

Brand: Dior

Advertiser: LVMH Group

OOH Size: Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Cara Delevingne | Dior | Dubai | UAE | United Arab Emirates

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