The esteemed educational institution, Mohammed Bin Rashid University of Medicine and Health Sciences, known as MBRU, has shown up on Dubai’s billboards for the first time to invite students from all walks of the world to apply, as they are currently accepting applications. \r\nThe visuals feature a group of promising generations of healthcare professionals, flaunting in front of the University’s building, alluding to a bright future. This campaign highlights that the aforementioned educational institution is “shaping the academic healthcare system”, as they are seeking to be a global hub of healthcare, education, and research by utilizing an innovative and integrated health care system. On the other hand, the ad copy hosts a rhetorical question that asks youth “What part will you play?”, referring to their role in society for the future. \r\nThis campaign is a new one, appearing for the first time in a limited location on UniPole billboards in Dubai.