At the time of the UAE marking its golden jubilee, the OOH scene also joined this celebration with the decoration of the billboards on Dubai's roads with cheerful ads and vibes. This campaign is a new one that has been drawing passers-by's attention after its recent OOH campaign. The OOH campaign features a building embellished with the national flag of the United Arab Emirates, as a sign of patriotism. The ad copy encourages onlookers to “Watch Live 50th National Day”, as a spectacular show will be broadcasted live on the 2nd of December from a natural location near the town in Hatta. It will be streamed on the country’s National Day website “UAENationalDay.ae” and all local TV channels, as the theatrical show will highlight the profound connections and relations between people, nature, and technology. The ad copy also hosts the official social media platform and the hashtag “UAENationalDay50”. Afterward, another event will take place from December 4 to 12, celebrating the country’s history. This new campaign has shown up in the first week of November on Hoarding Billboards and Digital Screens in Dubai.
