At the time of the UAE marking its golden jubilee, the OOH scene also joined this celebration with the decoration of the billboards on Dubai's roads with cheerful ads and vibes. This campaign is a new one that has been drawing passers-by's attention after its recent OOH campaign.
The OOH campaign features a building embellished with the national flag of the United Arab Emirates, as a sign of patriotism. The ad copy encourages onlookers to “Watch Live 50th National Day”, as a spectacular show will be broadcasted live on the 2nd of December from a natural location near the town in Hatta. It will be streamed on the country’s National Day website “UAENationalDay.ae” and all local TV channels, as the theatrical show will highlight the profound connections and relations between people, nature, and technology. The ad copy also hosts the official social media platform and the hashtag “UAENationalDay50”. Afterward, another event will take place from December 4 to 12, celebrating the country’s history.
This new campaign has shown up in the first week of November on Hoarding Billboards and Digital Screens in Dubai.
Industry: Public Administration
Brand: Year of the Fiftieth
OOH Size: Digital Screen | Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | UAE | UAE Golden Jubilee | United Arab Emirates | Year of the Fiftieth
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.