Food Central has returned to Dubai’s OOH scene once more and is being promoted by City Centre Deira, promising audiences a unique food experience.The ad copy asks food lovers the enticing question of “Fancy a bite to eat?”, showcasing images of delicious dishes, accompanied by the name “Food Central” and its location in level 2, City Centre Deira. All of this is contrasted against a solid black background that helps the colors and text pop out. Food Central has proven to be the focal point of City Centre Deira’s East Court. After its opening in September of 2020, the innovative culinary destination has been offering a bustling, interactive experience with a mix of cultural and traditional influences available through Fusion Cuisine, Concept Restaurants, and Specialty Food Stores. This limited new campaign has risen on Dubai’s OOH scene on Uni-Poles & Lampposts, in the first week of November.