Dubai Holding climbs on Dubai's DOOH scene for the first time, raising awareness on Ain Dubai, encouraging the UAE's audiences to discover a new way to see Dubai from 250 meters in the sky. Ain Dubai is the world's largest and tallest observation wheel which has opened in 2021. It offers the opportunity to see unique views of Dubai's iconic landmarks from indoor, air-conditioned cabins, plus a wide range of entertainment facilities which are bound to keep customers coming back for more. Dubai Holding spikes billboards motivating customers to BUY YOUR TICKETS NOW through the official website aindubai.com. Ain Dubai is considered to be the latest updated landmark to join Dubai's long list of world-record-breaking attractions. The grand opening was on the 21st of October, located on Bluewaters Island. The huge observation wheel is a monument of amazing construction. The Dubai Eye is surrounded by unforgettable social and celebratory experiences making it a must-visit destination for all. The DOOH campaign is a relatively new one that was spotted on Dubai's prime advertising roads during the fourth week of October and was distributed across limited digital screens.