CHANEL makes a bold appearance on Dubai's prime OOH market after the brand's last appearance on billboards as part of 'Lagerfeld', the CHANEL Shows at 7ART Gallery by Simon Procter. CHANEL is now back on billboards stronger than ever, with a new awareness campaign regarding the top-notch, luxurious brand's latest collection; The Cruise 2021/22.
The digital outdoor (DOOH) campaign sends the message that the collection is currently available in boutiques, giving ambassadorship to professional models including; Mahany Pery and Louise De Chevigny. The ad visual portrays still shots of the models wearing pieces of CHANEL's Cruise 2021.22 Collection. The campaign was directed by Inez & Vinoodh.
This campaign is a relatively new one that was spotted on Dubai's striking DOOH scene during the first week of November and was massively distributed.
Industry: Fashion Wear
Country: United Arab Emirates
Tags: Awareness Campaign | Branding Campaign | Dubai | UAE | United Arab Emirates | Mahany Pery | Louise De Chevigny | Inez & Vinoodh | The Cruise 2021/22 Collection
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