Soliman Eid, Laila Ezzelarab, and Donia Maher have all shown up on a star-studded OOH campaign for Rush Brush. The brand has landed on Cairo’s Billboards once again after its last campaign back in March for Mother’s Day, this time to promote its hairstyling products, which include; the RUSH BRUSH HAIR STRAIGHTENING BRUSH, RUSH BRUSH STEAM STRAIGHTENER, RUSH BRUSH SPLIT-END TRIMMER, RUSH BRUSH HAIR CURLING WAND, RUSH BRUSH IONIC HAIR MASSAGER, and much more!

The ads flaunt the fact that there are discounts up to 40% off, and state that “this summer, everyone has got a Rush Brush”. The stars are all posing cheerfully while holding the brand’s products, with the hotline appearing beside them for those seeking further information, and the icons for the App Store and Play Store appearing at the bottom right corner of the ad space.

To find out more about this OOH campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

The Art & Science of OOH

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