Amazon.eg has returned to appear on the OOH arena in Greater Cairo to dazzle onlookers with the best deals of the month, the 11.11 big sale. This new campaign has shown up after launching its first edition of Happiness Week, alluring audiences with the Big Smile Sale in its latest OOH campaign. The brand is back on Cairo's billboards with its famous black and orange colors, illustrated on the background to announce the hottest November promotion, the 11.11 sale 2021 which will be running from 10 to 12 November. The aforementioned brand caught audiences’ attention on the roads by displaying headphones, watches, home appliances, kids' products, electronics, and more to show that a various array of products from different categories will be on sale during this period. In addition, the visuals feature the platform interface to make customers browse the different industries they will find when shopping at Amazon. This campaign is considered a global campaign since it has been featured on Dubai’s prime OOH spots with the same visuals and message. The campaign uses the famous tagline “Save Deals and Save More”, which is translated into “تسوق العروض وفر أكثر” on Amazon’s Egypt campaign. As for the ad copy, the advertiser reveals the official sponsors, including Bank Audi, Tornado, Samsung, Arab Bank Egypt, ABK, and more. Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budgets, locations, districts, and more.
