GoPro dazzles Dubai's billboards with their latest OOH awareness campaign for the new GoPro Hero 10 BLACK. Lighting up Dubai's billboards, the new GoPro is uniquely powered by new GP2 Processor making everything faster, smoother, and easier. The new GoPro has 91% more resolution than 4K, and contains impossibly smooth video stabilization. GoPro holders can also auto upload footage to the cloud which makes users access with ease and share with ease. The GoPro Hero 10 BLACK is waterproof up to 33 feet deep with Max Super View which allows pro vlogging and easy live streaming. 

The campaign uses the main tagline "SPEED WITH EASE" using ad copy in both English and Arabic portraying the phenomenal new GoPro with ad copy highlighting the model's name; "10 BLACK". This is considered GoPro's first appearance on Dubai's prime OOH scene. 

The campaign is a fairly new one that was spotted during the fourth week of October for the first time. The OOH campaign was distributed across limited OOH spots across Dubai as Uni-poles. 

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