Cityscape rises on Dubai’s outdoor marketing scene with an OOH campaign that promotes the biggest real estate exhibition in Dubai. The ad copy asks the intriguing question of “Are you looking for your dream house?”, and follows up with the invitation to visit Cityscape at EXPO 2020 Dubai from 9-11 November. The billboards also offer the website for those who want to register. The visuals depict an Emirati man looking upward, with a hopeful smile on his face, as if looking forward to what such a spectacular event would bring. Echoing that sentiment is the other visual of a married couple laughing together, about to fulfill their dream of finding their perfect home at Cityscape. This campaign is a new one that was released for the first time during the fourth week of October and was launched on Digital Screens, and Hoardings in Dubai City.
